Wednesday, March 25, 2009

Adsense is for Everyone

The only way to keep up with the latest about adsense is to constantly stay on the lookout for new information. If you read everything you find about adsense, it won't take long for you to become an influential authority.

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.

AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that's profitable for everyone in the chain.

AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.

Think about what you've read so far. Does it reinforce what you already know about adsense? Or was there something completely new? What about the remaining paragraphs?

It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money.

Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull off such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Everyone seems to be enjoying Google's AdSense.


So now you know a little bit about adsense. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.

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